Volume XIV - ISSC 2016

  • Structural Classification as Preservation Means of Malaysian Folktales

    No:3
    Pages:11 - 16
    Keywords: Malaysian folktales; intangible cultural legacy; structural classification; morphology of folktale; preservation of folktale
    Author(s): Harryizman Harun* , Zulikha Jamaludin
    doi:10.15405/epsbs.2016.08.3 
    Abstract
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  • Analyzing the Effectiveness of Social Media Marketing Original Research Article

    No:2
    Pages:4 - 10
    Keywords: Customer engagement; brand reputation ℑ customer brand attitudes; Effectiveness of Social Media Marketing; SMEs performances
    Author(s): Haslinda Musa* , Fadhlur Rahim Azmi , Namirah Ab Rahim , Abdul Samad Shibghatullah , Norfaridatul Akmaliah Othman
    doi:10.15405/epsbs.2016.08.2
    Abstract
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  • Guest Editors’ Message

    No:1
    Pages:1 - 3
    Keywords: ISSC 2016
    Author(s): Bahtiar Mohamad* , Siti Mahfuzah Sarif , Syamsul Bahrin Zaibon
    doi:10.15405/epsbs.2016.08.1
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