Volume XXXIV - ISMC 2017

Volume XXXIV, Pages 1- 442 (19 December 2017)
The European Proceedings of Social & Behavioural Sciences EpSBS
e-ISSN: 2357-1330
©2017 Published by the Future Academy
Edited by: Mehtap Özşahin
Articles: 1-37
Conference: ISMC 2017 - 13th International Strategic Management Conference
Dates: 06-08 July 2017
Location: Podgorica-Montenegro
Conference Chair(s): Prof. Dr. Lütfihak Alpkan, Istanbul Technical University, Turkey
Cover Page here
http://dx.doi.org/10.15405/epsbs(2357-1330).2017.12.2
Open Access

*: Corresponding Author


Contents here
  

  • Some Issues Associated With Strategy Formulation And Strategic Planning In A Contemporary University

    No:1
    Pages: 1-11
    Keywords: Higher education management; strategy development; strategic plan
    Author(s): Yulia Stukalina*
    doi: http://dx.doi.org/10.15405/epsbs.2017.12.02.1
    Abstract
    Full Text
  • Strategic Planning, Innovation, And Business Development Relationship: Turkish Airlines Case Study

    No:2
    Pages: 12-27
    Keywords: Strategic Planning, Innovation, Business Development, Turkish Airlines
    Author(s): Didem Rodoplu Şahin* , Aydan Savici , Furkan Polat
    doi: http://dx.doi.org/10.15405/epsbs.2017.12.02.2
    Abstract
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  • Istanbul Traffic Problem: Expert Opinions

    No:3
    Pages: 28-38
    Keywords: Traffic planning; workshops; SWOT; problem detection; Istanbul
    Author(s): Murat Çal* , İsmail Önden , Mesut Samasti , Fahrettin Eldemir
    doi: http://dx.doi.org/10.15405/epsbs.2017.12.02.3
    Abstract
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  • Brand Loyalty And Re-Purchase Intention In Smartphone Marketing: The Perspective Of Habit

    No:4
    Pages: 39-48
    Keywords: Brand Loyalty, Re-Purchase Intention, Habit, Smartphone, Marketing
    Author(s): Yeşim Can* , Oya Erdil , Hakan Kitapçı
    doi: http://dx.doi.org/10.15405/epsbs.2017.12.02.4
    Abstract
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  • The Impact Of Market And Brand Orientation On Performance: An Empirical Study

    No:5
    Pages: 49-63
    Keywords: Market orientation, brand orientation, brand image, brand performance firm performance, Turkish brands
    Author(s): T. Sabri Erdil* , N. Ozan Bakir , Bahadır Ayar
    doi: http://dx.doi.org/10.15405/epsbs.2017.12.02.5
    Abstract
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  • Evaluation Of Brand Equity Using Balanced Scorecard: Evidence From Privatized Turkish Firms

    No:6
    Pages: 64-76
    Keywords: Brand equity, Brand equity performance, Balance scorecard, Fuzzy method, Privatization
    Author(s): Hasan Dinçer* , Tuba Bozaykut Bük
    doi: http://dx.doi.org/10.15405/epsbs.2017.12.02.6
    Abstract
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  • Which Physical Environment Dimensions Really Affect People In Restaurants?

    No:7
    Pages: 77-88
    Keywords: SERVICESCAPE, DINESCAPE, Physical Environment, Revisit Intention
    Author(s): Alev Koçak Alan , Ebru Tümer Kabadayı , Nilşah Cavdar*
    doi: http://dx.doi.org/10.15405/epsbs.2017.12.02.7
    Abstract
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  • Segmentation Of Food Shoppers In Turkey: An Application Of Food-Related Lifestyle Instruments

    No:8
    Pages: 89-102
    Keywords: Segmentation; Food-related life style; Food consumption; Cluster analysis
    Author(s): Nuersimanguli Rexiti* , Emine Cobanoglu
    doi: http://dx.doi.org/10.15405/epsbs.2017.12.02.8
    Abstract
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  • Who Is Customer? : A QFD Cycle For The Swimming Pool Managers

    No:9
    Pages: 103-112
    Keywords: Quality Function Deployment; Continuous improvement; Customer satisfaction; Swimming pool; Healthcare
    Author(s): Semra Birgün* , Yiğit Çalışkan
    doi: http://dx.doi.org/10.15405/epsbs.2017.12.02.9
    Abstract
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  • Determining Service Quality Dimensions Of Social Commerce Websites

    No:10
    Pages: 113-122
    Keywords: Social commerce; electronic commerce; service quality; customer satisfaction; customer loyalty
    Author(s): İrem Erdoğmuş* , Taşkın Dirsehan , Melisa Karakaya
    doi: http://dx.doi.org/10.15405/epsbs.2017.12.02.10
    Abstract
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  • Social Media Use At Human Resource Management: The Hrm Performance Effect

    No:11
    Pages: 123-132
    Keywords: Social Media, Staffing, Human Resource, Performance, LınkedIn
    Author(s): Pelin Vardarlıer* , Mehtap Özşahin
    doi: http://dx.doi.org/10.15405/epsbs.2017.12.02.11
    Abstract
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  • Reflection Of Customer-Brand Engagement On Purchase Intention In Social Media

    No:12
    Pages: 133-145
    Keywords: Customer-Brand engagement, Purchase intention, Information motivation, Social media marketing
    Author(s): Azize Şahin* , Aysun Şahin
    doi: http://dx.doi.org/10.15405/epsbs.2017.12.02.12
    Abstract
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  • Is Coopetition Strategy Possible Among Hotels? Findings From London Hotels

    No:13
    Pages: 146-159
    Keywords: Coopetition Strategy, Hotels, Londo
    Author(s): Süleyman Ağraş* , Eleri Jones
    doi: http://dx.doi.org/10.15405/epsbs.2017.12.02.13
    Abstract
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  • An Empirical Investigation Of Career Optimism Among Turkish University Students

    No:14
    Pages: 160-170
    Keywords: Career Optimism, Task Performance, Exhaustion at School Work, Parental Emotional Support
    Author(s): Büşra Müceldili , Öznur Gülen Ertosun , Oya Erdil*
    doi: http://dx.doi.org/10.15405/epsbs.2017.12.02.14
    Abstract
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  • Organizational Learning And Performance Relation: The Mediating Role Of Knowledge Management

    No:15
    Pages: 171-181
    Keywords: Organizational learning, Knowledge management, Financial performance, Operational performance
    Author(s): Yonca Gurol , Tugba Karaboga* , Dilek Balak
    doi: http://dx.doi.org/10.15405/epsbs.2017.12.02.15
    Abstract
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  • Management Of An Intergenerational Cooperation – Effect Of Company Size

    No:16
    Pages: 182-193
    Keywords: Management of an intergenerational cooperation; company size; age management; aging workforce
    Author(s): Monika Sipa , Andrzej Skibiński* , Iwona Gorzeń-Mitka
    doi: http://dx.doi.org/10.15405/epsbs.2017.12.02.16
    Abstract
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  • Relationship Between Job Satisfaction, Organizational Trust And Work Alienation

    No:17
    Pages: 194-205
    Keywords: Work Alienation. Organizational Trust, Job Satisfaction
    Author(s): Melike Artar* , Oya Erdil
    doi: http://dx.doi.org/10.15405/epsbs.2017.12.02.17
    Abstract
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  • Moderating Role Of Trust On Relationship Between Formalization And Perceived Organizational Support

    No:18
    Pages: 206-215
    Keywords: Formalization, trust in organization, perceived organizational support, moderation
    Author(s): M. Gökhan Bitmiş* , Azize Ergeneli , Fuat Oktay
    doi: http://dx.doi.org/10.15405/epsbs.2017.12.02.18
    Abstract
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  • Relationships Between The Flexible Working, Intention To Leave And Subjective Well-Being

    No:19
    Pages: 216-229
    Keywords: Flexible Working Arrangement, Intention to leave, Subjective Well- Being
    Author(s): Özlem Çetinkaya Bozkurt* , Esra B. Bulgurcu Gürel , Funda Kıran
    doi: http://dx.doi.org/10.15405/epsbs.2017.12.02.19
    Abstract
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  • The Search For Understanding Organizational Resilience

    No:20
    Pages: 230-243
    Keywords: Resilience, Organizational resilience, Adaptation
    Author(s): Huseyin Ince* , Salih Zeki Imamoglu , Mehmet Ali Karakose , Hulya Turkcan
    doi: http://dx.doi.org/10.15405/epsbs.2017.12.02.20
    Abstract
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