WELLSO 2015

Volume VII, Pages 1- 513 (February 2016)
The European Proceedings of Social & Behavioural Sciences EpSBS
e-ISSN: 2357-1330
©2016 Published by the Future Academy
Edited by: Prof Dr Fabio Casati, University of Trento, Italy
Articles: 1- 65
Conference: II International Scientific Symposium on Lifelong Wellbeing in the World WELLSO 2015
Dates: 18-22 May 2015
Location: Tomsk Polytechnic University, Tomsk, Russian Federation
Conference Chair: Prof Dr Fabio Casati, University of Trento, Italy
Cover Page here
http://dx.doi.org/10.15405/epsbs(2357-1330).2016.2

Title: Contents
Open Access

Contents

No: 1
Title: Subjective Well-being as a Result of the Realization of Projects of the Elderly’s Involvement into the Social Life
Pages 1-6
Author(s): Elena G. Leontyeva, Tatiana V. Kalashnikova, Natalia E. Danilova,
Inna V. Krakovetckaya
Open Access

Full Text 1
Abstract
The paper analyses the subjective well-being and Successful Aging concepts. Unbiased analysis of such conditions is rather problematic by virtue of such facts as time-specific emotional state, climate of residence, culture, current developments and etc. The study concludes that there is no correlation between subjective well-being and economic health or objective socioeconomic factors. The subjective well-being is influenced in most cases by subjective factors: one’s health status satisfaction, financial situation, the level of self-reliance or independence, family interaction and other human relations. But the main factor is the recognition of their mission by the elderly which places the faith and hope in their future modeling. Two categories of the elderly are sorted out for the study: the involved and noninvolved in social activity. The research concludes that any formal or informal activity of the elderly is one of the main factors of the successful aging. Pursuit of activities is uncharacteristic for noninvolved in social activity elderly people. The paper analyses the projects organized and implemented by not only the elderly people themselves but also state and social structures.. Conducted analysis indicates that the level of subjective well-being of the two categories of the elderly is increasing as the result of these projects realization.
http://dx.doi.org/10.15405/epsbs.2016.02.1

No: 2
Title: Industrial Policy as a Key Factor Of Social Well–Being
Pages 7-13
Author(s): E.A. Kolesnik*
Open Access

Full Text 2
Abstract
The article discusses the concept of industrial policy, types of its instruments (horizontal and vertical), and its basic elements. We consider the scale of existing industrial policies that affect the financial, social and other spheres. The role of the state in the development of competitive advantages of the country's economy. Are the main factors of economic development that must be maintained. The comparison of the traditional model of industrial policy and the modern model. Revealed a trend of increasing interest to the industrial policies of developed countries and the substantiation of the reasons for the trend. The main examples of state intervention in various countries, such as Brazil, USA, France, Russia and others. The basic characteristics of a modern industrial policy of Russia. Identified the need for the development of engineering as a key factor in the growth of welfare of Russia. Shows the relationship between the economic situation of the country's well-being of its society. The characteristic of modern economic situation in Russia. The statistical data of the gross domestic product of Russia, investment dynamics, the dynamics of the development of industries such as machinery, transport, mining, production of coke and others. The data on inflation and devaluation of the ruble in 2014. The definition of the concept of welfare from an economic point of view.
http://dx.doi.org/10.15405/epsbs.2016.02.2 

No: 3 
Title: Economic Aspect of Global Wellbeing
Pages 14-21
Author(s): E.G. Bryndin*
Open Access

Full Text 3
Abstract
The general Assembly of the UN proclaimed carrying out the first decade of the twenty first eyelid to fight for poverty eradication, the solution of environmental problems and completion of resources and health of the population of a planet. Problem of wellbeing, ecology, completion of resources and health of the population of a planet it is more expedient to solve on the basis of uniform health of preserving green economy.
http://dx.doi.org/10.15405/epsbs.2016.02.3 

No: 4
Title: Healthcare Effectiveness as a Wellbeing Factor. Workforce
Pages 22-30
Author(s): Olga Kudelina*, Sofya Eremina, Rolf Engelbrecht, Julia Golovkina
Open Access

Full Text 4
Abstract
Wellbeing of citizens is a multifactorial and a multi-aspect process. One of the key aspects is health. Despite the fact that health depends on the healthcare system on 15-20% only, it is vital to improve its efficiency. Authors highlight that, on the one hand, healthcare as social-economical system must be targeted on citizens’ health improvement, and on the other hand, it must obey economic processes. Modernization and reforming of healthcare system demand effectiveness increase of all types of resources in this context; but authors imply that the key ones are the workforce resources. A conducted monitoring of Russian Federation citizens’ health on several diseases as well as an evaluation of Russian Federation workforce resources usage through 2003-2013 (level of an institution (federal, regional, municipal), provision, staff ratio (physicians and nurses), its correspondence to staff schedule, qualifications level, etc. were used as the criteria) and also a comparison of federal districts healthcare system effectiveness (using Minmax method) did not show synonymous dynamics.
Increase in staff usage effectiveness is a factor of healthcare system effectiveness raise, which is a factor of citizens wellbeing improving.
http://dx.doi.org/10.15405/epsbs.2016.02.4

No: 5
Title: The Idea of Subsidies in the New State Policy
Pages 31-37
Author(s): Z. Antonova*,A. Kornienko, M. Ivanov, N. Kachalov, Ogunlana Ayodele Oludare
Open Access

Full Text 5
Abstract
The main goals of social and economic modernization, manifested by the Russian government in social policy have been studied. The basic cause of Russia losing its advantages in the social policy implementation is outlined. The Federal Law on the reform in the public sector has been analyzed. The shortcomings and problems affecting the introduction of this law into effect have been detected.
http://dx.doi.org/10.15405/epsbs.2016.02.5

No: 6
Title: Overcoming of Information Extremism as a Condition of Human and Social Wellbeing
Pages 38-44
Author(s): Vladimir A. Ponomarev, Аlla А. Kornienko*, Тatiana S. Kust, Еvgeny S. Terentyev, Victoria V. Litvinenko
Open Access

Full Text 6
Abstract
The urgency of this research is indisputable because the subjects of information extremism having at their disposal various mass media can disseminate their beliefs and ideas over thousands of people in different countries all over the world. International collaboration is needed to struggle against this evil. The paper provides deep insight into the notion “information extremism”, as well as its classification and forms. It is aimed at revealing the specific character of the notions “information extremism” and “information terrorism” and their investigation. Illocutionary influence as the major method of information extremism is highlighted in the paper. The authors demonstrate important influence of mass media including the Internet over readership, especially the youth. It is concluded that the issue of information extremism requires for more rigorous and deeper consideration. It is necessary to fight against forms of its manifestation, because they have a significant effect on homeland and international safety and stability.
http://dx.doi.org/10.15405/epsbs.2016.02.6 

No: 7
Title: Socially Centred Fiscal Policy and its Role in Implementing the Idea of Society
Pages 45-53
Author(s): A. Kornienko, Z. Antonova*, O. Fofanov, N. Kachalov, B. Kaliuzhniy
Open Access

Full Text 7
Abstract
The issues of social policy reforming in the Russian Federation at the present stage of development have been considered. The basic elements of the social policy of any state have been noted. Social policy in Russia in the last twenty years has been investigated.
http://dx.doi.org/10.15405/epsbs.2016.02.7 

No: 8
Title: Cultural Values as a Basis for Well-Being: the Logic of The Relationship and Importance of the Institute of Expert Examination Interpretation
Pages 54-58
Author(s): E.A. Royzen, D.A.Myachin, A.N. Pershikov*
Open Access

Full Text 8
Abstract
The article reveals the logic of the relationship of the well-being concept with cultural values. The authors show that a man in his being and understanding of the well-being has been formed by external factors, the most important of which is the state. They examine mechanisms of the concept of the well-being formation through cultural values adopted in the current society. The formation mechanism of cultural values assessment and the significance of the interpretation of the institute of expert examination are shown. The problems of cultural values assessment in the modern Russian expert examination system have been laid out.
http://dx.doi.org/10.15405/epsbs.2016.02.8 

No: 9
Title: Negative Phenomena in Social Sphere of Miners’ Towns and Settlements during Transition to Market Economy (1992–1999)
Pages 59-68
Author(s): Igor S. Solovenko, Tatiana S. Kust*, Petr P. Rumyantsev
Open Access

Full Text 9
Abstract
The authors of the paper deal with preconditions, dynamics, substance and characteristics of negative phenomena in social sphere of miners’ towns and settlements under market transformations. Both common and local social problems of coal-mining regions are shown gradually, as well as reasons for their growth and decline. Specific facts emphasizing hard living conditions of population in miners’ towns and settlements are submitted. The authors think they were much worse than at the end of soviet period. The correlation of social problems and high protest activity is considered. The conclusion is drawn that financial conditions of miners were hard because the state didn’t influence on economic situation in the country and implement restructuring of coal-mining industry. They didn’t have an opportunity to solve all socially significant problems and the state couldn’t provide them with a mechanism of support. Poverty and unemployment were key problems of miners. On one hand, they facilitated protest activity. On the other hand, they restrained it, because miners and their families were exposed to risk to obtain no assistance for solution of their social-economic problems. That is why protests of miners were chaotic, local and caused different response of the society to them.
http://dx.doi.org/10.15405/epsbs.2016.02.9  

No: 10
Title: Mentoring as a Predominant Factor Affecting Well-Being of Older People
Pages 69-73
Author(s): Emiliya Pluchevskaya*, Elena Burmakova, Natalia Varlacheva
Open Access

Full Text 10
Abstract
The authors of the paper studied the state of well-being of older people who retired and stop working at the company they have worked for over 20 years. The survey provided some useful insights into the problem with the reference to three samples of 10 older people from each group: 1) older people who retired and keep in touch with the previous organisation; 2) older people who retired and continue working at the company as consultants, supervisors, experts, mentors etc.; 3) older people who retired and work in another enterprise and lost the touch with the previous organisation. Retired people took part in present research by completing a questionnaire survey.  A set of data was examined by being compared to reveal the state of older people’s well-being criteria predominance in the various sample groups.
http://dx.doi.org/10.15405/epsbs.2016.02.10 

No: 11
Title: Transition to the Market and Falling of Living Well-Being of the Russian Population in the 1990s
Pages 74-87
Author(s): Yu. Markov*, M. Petrenko
Open Access

Full Text 11
Abstract
The social consequences of transition in Russia have been analyzed. Due to radical changes in the 1990s in Russia there was a significant social polarization of society and the overall decline in the standard of living of the population.  The phenomenon of mass poverty arose. As a result of it the following acute social problems were intensified and become chronic: poverty, social exclusion, social inequality, unemployment, the natural decline of population.
http://dx.doi.org/10.15405/epsbs.2016.02.11 

No: 12
Title: Issues of Application Design for Social Studies
Pages 88-94
Author(s): S. Romanchukov*, E. Berestneva
Open Access

Full Text 12
Abstract
The given paper presents the relevant problem of software design for social welfare researches oriented towards the life satisfaction and other psychology studies which are important for social development. The aim of this paper is to show most important issues which can complicate application of algorithms and software for social studies e.g. testing and interviewing results analysis. It summarizes the elements of the Data Mining concepts which are vital for processing big amount of complex data characterized with weak mathematical formalization (as results of sociological studies). This article also includes description of requirements for software systems meant to be implemented in social studies and names existing software decisions in order to show their limitations. This allows us to conclude that this software implementations can be expanded and coordinated by means of new information system, created especially for solving this problem. And also includes short description of «MultiTest» web-portal designed to solve a number of problems associated with the social studies.
http://dx.doi.org/10.15405/epsbs.2016.02.12 

No: 13
Title: Quality of Life for the Purposes of the Ecological World Outlook Formation in the Educational Environment of Mechanical Engineer
Pages 95-100
Author(s): Larisa G. Poleshchuk*, Tatyana V. Vorobyova, Dmitriy V. Gnedash
Open Access

Full Text 13
Abstract
Creative transformations in the world via engineering and technologies make the following research a burning issue. The aforementioned process can bring modern human society to the environmental catastrophe, and cause the sharp decrease of quality of life. Therefore, under present circumstances it is particularly important to develop the ecological component of professional activity of the engineer. This may sound strange, but it is arrangement of conditions for facilitating the creative potential that improves quality of human life, as well as favors the formation of ecological world outlook. The paper provides deep insight into the importance of the connection of special engineering disciplines and humanities taught at a technical institution of higher education; that activates creative work of students and promotes understanding cultural significance of a cognitive field. Moreover, actualization of cross-curricular connections furthers the development of success model of technical graduates, because it doesn’t appeal to importance of knowledge itself, but to the process of cognition. This fact is of significant relevance for contemporary state of mass higher education, when a diploma isn’t assured by the right to be employed in the sphere designated in it. However, a creative individual canalways support own prosperity and quality of life, which can be considered as a special ecological condition.
http://dx.doi.org/10.15405/epsbs.2016.02.13 

No: 14
Title: Evaluation of Subjective and Objective Aspects of Russian Students' Well-Being
Pages 101-108
Author(s): M. Ryzhkova, V. Guzyr*, N.Lobyncev, O. Antipanova
Open Access

Full Text 14
Abstract
We conducted an online research using a questionnaire and a case study in order to reveal how objective aspects, such as income, consumer assets, positive and negative events, correspond to self-reported subjective well-being of Tomsk students. The result of the study is that non-economic aspects (family and health) are more valuable for respondents. Most of them underestimate their health status and do not see any gains in getting useless good available for free.
http://dx.doi.org/10.15405/epsbs.2016.02.14 

No: 15
Title: Economic Growth and Poverty Alleviation in Russia: Should We Take Inequality into Consideration?
Pages 109-116
Author(s): Dmitry Rudenko*
Open Access

Full Text 15
Abstract
The paper describes main ideas surrounding the topic of inclusive and pro-poor growth. This study investigates the impact of economic growth on inequality and poverty in Russia over the period 2002-2012. High rates of economic growth had brought about rapid reduction of the poor people while income inequality had risen. The work examines whether Russian economic growth is pro-poor over that period. Poverty in Russia is a problem of excessively high inequality now and its scope can’t be radically reduced in the short term without a rapid reduction of inequality. The current situation is paradoxical – the economic growth only reinforces inequality, is not conducive to the alleviation of poverty, and may be characterized by low quality. We conclude that it is essential to formulate pro-poor policies along with growth-enhancing policies in order to alleviate both absolute and relative poverty in Russia. Growth is good for the poor, and growth that is accompanied by progressive distributional change is even better.
http://dx.doi.org/10.15405/epsbs.2016.02.15  

No: 16
Title: Social Wellbeing as a Criterion of Structural Policy Efficiency
Pages 117-123
Author(s): M.Gasanov, S. Zhironkin*
Open Access

Full Text 16
Abstract
Social wellbeing of nation is not only a constitutional goal of the state, but, above all, the quintessence of all large-scale economic and political transformations. In Russian economy the gap between the objectives of social and structural policy is broadening. As a result, in the course of reforms the "vicious circle" of structural problems and reducing the wellbeing of Russians arose and deepens now. This circle consists of the following problems: de-industrialization of Russian economy - decreasing of social wellbeing – decreasing of the necessary for neo-industrialization of economy stable social group - the weakening of factors targeted to the structural changes - the continuation of de-industrialization. Structural economic changes along with the improvement of macroeconomic dynamics should be aimed at socially important priorities of economic development, without exception. In that context, we suppose the ultimate criterion of structural changes to be the growth of social wellbeing of Russians by increasing labor productivity, the establishment of new high-tech industries, and the formation of new sustainable social groups in the neo-industrialization of Russian economy.
http://dx.doi.org/10.15405/epsbs.2016.02.16  

No: 17
Title: The Analysis of Social Wellbeing Indicators in the Context of Russian Economy Structural Changes
Pages 124-131
Author(s): S.Zhironkin*, M. Gasanov, O. Zhironkina
Open Access

Full Text 17
Abstract
At present time the issues of Russian economy neo-industrialization are extremely important as well as social wellbeing growth. In major extent Russian economy structural transformation touches its investment, banking, innovation systems and labor market. These structural changes must be directed to restoring industry on a new technological base. But it is impossible to modernize industry without combinatorial innovative development of its key sectors with following development of high-tech productions using convergent technologies. The ultimate public goal of neo-industrial changes of economy is a growth of social wellbeing, so the study of its technological, financial and managerial components must be accompanied by social indicators of neo-industrialization analysis. Commonly used indicators of social wellbeing do not demonstrate connections between life quality and the level of industrial technologies, investments and structural changes caused by scientific and technical progress and globalization. Therefore it is necessary to analyze different factors and indictors of social wellbeing, connected with investment in new technologies and industry upgrading, the influence of these processes on labor market. Such analysis must help to estimate the whole picture of the influence of Russian economic reforms on social wellbeing.
http://dx.doi.org/10.15405/epsbs.2016.02.17 

No: 18
Title: Well-Being of Society: The Role of Institutions vs. Government Expenditure
Pages 132-143
Author(s): Ilkay Yilmaz*, Mehmet Nasih Tag
Open Access

Full Text 18
Abstract
In this paper we attempted to analyze the determinants of country level human development. Since the human development index is a better indicator of people’s well-being than GDP per capita we argue that effectiveness of government policies should be judged in terms of their contribution to human development. By using a large panel dataset obtained from various sources we analyzed the effects of government expenditures and the level of economic freedom on human development. The results provide strong support for the hypothesis that higher level of economic freedom is positively related to higher level of human development. Economic freedoms are especially important in countries with low level of human development. On the other hand, we failed to find evidence for government expenditures’ effect on human development. Overall, our results indicate that a country’s institutional framework, especially those that are related to economic freedoms, have a significant effect on people’s well-being and development.
http://dx.doi.org/10.15405/epsbs.2016.02.18 

No: 19
Title: Social and Economic Components of Well-being
Pages 144-149
Author(s): N.V. Kozlova*, M.S. Polonskaya
Open Access

Full Text 19
Abstract
The article examines the relationship between economic development and social components of human well-being. The definitions of basic concepts that describe the position of the person in the economic environment are given. The authors examine the different components of well-being, both objective and subjective, based on the personal perception of a person. Economic growth on the one hand and social policy on the other should contribute to improving the living standards of the population. A man should feel comfortable and safe in the economic environment not only due to the social support of the state. It is very important to have a sense of self-realization for a man, self-worth, which he can attain with close people in a family.
http://dx.doi.org/10.15405/epsbs.2016.02.19 

No: 20
Title: Neo-Industrialization of Russian Economy as a Source of Social Well-Being Growth
Pages 150-154
Author(s): Elena Klemasheva*, Magerram Gasanov, Yuliya Zeremskaya
Open Access

Full Text 20
Abstract
The subject of well-being is an essential one for every society. Nowadays, a lot of scientific researchers have been doing to understand the concept of well-being, to find perfect conditions for individual social well-being and to outline the perfect design and content of well-being. Thus, the key economic goal of a modern society is a social well-being of its population. The concept “social well-being” is examined in different scientific fields, but there is no one unique definition for this concept. Thematic justification is determined by an interdisciplinary nature of investigation, the absence of a single conceptual unit and conditions which form social individual well-being in economic theory. In this study the concept of an individual social well-being is formulated and the key conditions for ensuring social well-being are determined with the help of Maslow’s hierarchy of needs. Moreover, the main factor needed to form basic conditions of social well-being is examined. One of the main conditions is called neo-industrialization.
http://dx.doi.org/10.15405/epsbs.2016.02.20 

No: 21
Title: The Changing in Welfare of Older People Compared to Previous Generations
Pages 155-159
Author(s): Ekaterina Silifonova*, Sergei Dukart
Open Access

Full Text 21
Abstract
The aim of the study is to examine such a question as: are older people today better off than older people from previous generations in terms of financial and social resources? And also we’ll try to answer the question whether increasing live expectancy is a result of improvement of living conditions for older people or it is the only result of medical science achievements. The paper investigates how the changes in population aged proportion influence on conditions of live of the older people, is it become better than the live of previous generations or not? Also data of such countries as UK and Russia are compared in order to see the differences and similarities and try to give some kind of recommendations. The article examines the determinants of the quality of life of older people such as life expectancy, income, social and marital support, the impact of innovation and how these factors changed over the past decades.
http://dx.doi.org/10.15405/epsbs.2016.02.21 

No: 22
Title: Social Responsibility of Business – an Important Factor of Continued Wellbeing
Pages 160-166
Author(s): S.Zhironkin, V.Guzyr Kubiyeva*
Open Access

Full Text 22
Abstract
The practice of leading countries shows that the dominant environment for innovative conversion and new style of macroeconomic development is the presence of high-quality resources. The innovation potential of employees, based on their intellectual and creative abilities becomes the main. The innovative conversion of the economy is a radical transition of national economy to the production of innovative products and services. In modern conditions, the ratio of economic efficiency and continuous wellbeing is optimal and is provided by innovative development. Population benefits from innovation, ensuring continuous wellbeing. Consumers take an important place in the history of development of continuous wellbeing.
http://dx.doi.org/10.15405/epsbs.2016.02.22 

No: 23
Title: Was a Soviet Man a Socialist? The Dichotomy of Consumerist Ideals and Socialist Values in Late Soviet Society (1945-1990)
Pages 167-172
Author(s): Vera V. Ageeva*, Ilya A. Ageev, Anastasia M. Nikolaeva, Zoya N. Levashkina
Open Access

Full Text 23
Abstract
A number of British and American works of the 2000-2010s are devoted to the transformation of socialist ideas and crisis of collectivist values in the Soviet society after the Second World War. The objective of this article is to define the main trends of modern Anglophone historiography in studies of the dichotomy of consumerist ideals and socialist values in late Soviet society (1945-1990). The result of this study is an arrangement of general research approaches and an identifying of new thematic perspectives in Anglophone Russian Studies concerned with the Soviet period. Researchers consider the period from 1945 to 1990 as a comprehensive and logically complete period of Russian history. The internal unity of this period consists in the evolution of the Soviet way of life and socialist values. This process was incremental and hardly reflected by contemporaries (both within the Soviet state, and abroad). British and American works of the 2000-2010s filled a significant gap in world Russian Studies: the elements of capitalist culture, which coexisted in parallel with generally accepted Soviet way of life, were identified. A special contribution of modern Anglophone researches to Russian Studies is the analysis of socio-cultural processes, which were the evidence of the deformation of socialist norms and values. For instance, the occurrence of the sense of social injustice, greater recognition that a respected profession and a profitable occupation were divergent, is not sufficiently developed in Russian historical science.
http://dx.doi.org/10.15405/epsbs.2016.02.23 

No: 24
Title: Social Responsibility of Business
Pages 173-180
Author(s): Inna V. Plotnikova, Ludmila A. Red’ko*, Marina N. Yanushevskaya
Open Access

Full Text 24
Abstract
The subject of the research is the social responsibility management system, its importance and impact on business. The object of the study is an integrated management system of an organization. The purpose of the study is to develop a system of social responsibility management in compliance with the requirements of MS SA 8000 in the organization. The methods and materials used to conduct the investigation were as follows: analysis of information sources, content analysis and design of the internal documentation, and staff interviewing. The expected results are: realization of the main stage when implementing the management system in the organization.
http://dx.doi.org/10.15405/epsbs.2016.02.24 

No: 25
Title: Environmental Well-Being and Quality of Life of a Modern Person
Pages 181-187
Author(s): Kashchuk Irina*, Timofeeva Yana
Open Access

Full Text 25
Abstract
The paper is devoted to enhance quality of life and well-being of a modern   person. The ambiguity of the concepts such as “quality of life ", "standard of living" and "well-being" is taken into consideration. The most important problem of modern humanity – “saving health” is highlighted. Environmental aspects are identified as the most important factors of life. The analysis of the situation   of the world’s countries and Russia in the rating of Environmental Performance Index and well-being is conducted. The possibility of improving the   environmental well-being through the development of environmental culture of the human is investigated. Five basic functions of environmental awareness ensuring the development of environmental culture have been isolated and analyzed. The formation’s process   of an environmental culture in people's minds is developed. A model of ecological well-being in modern society is represented.
http://dx.doi.org/10.15405/epsbs.2016.02.25 

No: 26
Title: Analysis of Wellbeing of the Population in the Metropolitan Region Rhein-Neckar (Germany)
Pages 188-192
Author(s): Zofiya Engelbrecht-Zenkina*
Open Access

Full Text 26
Abstract
The Metropole Regions of Germany create economic and social environment for continuous improvement of wellbeing of an older generation. Rapid pace of innovation and economic development provide the target living standards. The final objective of economic modernization and scientific and technical transformation is functioning of an innovation region. Economic potential of a well-functioning innovation region contributes to improvement of leaving conditions and healthcare of population. The concept of the Metropole Regions in Germany appeared in the end of 80s. Economic development of Germany required focusing on centers of urban agglomeration. The areas with a high concentration of population, administrative and educational institutions, banks, enterprises, etc. influenced the economic policy of a country. Far-reaching potential of new economy required the right political decisions from the government.
http://dx.doi.org/10.15405/epsbs.2016.02.26 

No: 27
Title: Enhancing Staff Wellbeing Through Cost Management in the Crisis Period
Pages 193-203
Author(s): Emiliya Pluchevskaya*, Anastasiya Kuchkartaeva, NataliaKabanova,  Natalia Varlacheva
Open Access

Full Text 27
Abstract
In the crisis period among the enterprises there are consistent price rises – primarily on resources and then on the end product. Increase in costs on production aggravates the problem of the enterprise survival on the market and heightens the necessity to optimize them. Cost reduction on staff, conducted in the traditional way, which is often a main cost ratio of the enterprise, leads to staff wellbeing reduction. That is why it is necessary to use an effective alternative – cost management. Cost management is considered as an integrated enterprise activity aimed to optimize its own costs with minimal losses. The cost classification used in lean production is described, as well as several cost optimization techniques are illustrated by describing the real experience of the Japanese company "Toyota". The experiment of introducing selected tools of lean production in the hotel-type dormitory No. 5 of the National Research Tomsk Polytechnic University is described. As a result of the project the 5S system was implemented at the maid's workplace and in the room. The most optimum alternative of maid's movement in the room while cleaning is visualized in spaghetti diagram. Time losses reduction allows creating cost-effective value for customers.
http://dx.doi.org/10.15405/epsbs.2016.02.27 

No: 28
Title: Improving the Well-Being State of the Elderly Via Mentoring System in Organizations
Pages 204-209
Author(s): Vatan Irina, Pluchevskaya Emiliya*, Varlacheva Natalia, Kabanova Natalia
Open Access

Full Text 28
Abstract
For the majority of Russian enterprises the urgent challenge is the uncontrolled and unjustified cost increases. The largest part of the cost of enterprise accounts for the maintenance staff. Important indicators of economic efficiency in the management of the staff are not only the results but also the costs for the implementation of enterprise management and production activities. The purpose of this article is to explain the need for the introduction of mentoring to improve the quality of the enterprise and the well-being of the elderly. The objectives of the article are to discover the essence of mentoring, determine the need for its implementation in the enterprise by involving the elderly. Description portrait of the ideal mentor may suggest that "this role" be the best candidate will be the people, groups of older people are not placed by or with the desire to combine the resulting years of experience and a decent income. As this system has a positive effect on the employment of retirees, and self-realization.
http://dx.doi.org/10.15405/epsbs.2016.02.28 

No: 29
Title: State Youth Policy as Factor of Youth Welfare
Pages 210-214
Author(s): Elena Rudneva*, Denis Chaykovskiy
Open Access

Full Text 29
Abstract
This study demonstrates an attempt to build up the system of criteria for assessing the effectiveness of the youth policy implementation in education institutions and special organs. The assessing is underpinned by several criteria. These criteria are: criterion of matching priorities of youth policy expectations and the young people needs, criterion of consistency of priorities in forming and implementing national and regional youth policy, criterion of consistency work of various regional and local organizations and social institutions, criterion for mental and physical health of young people, criterion of the general level of development of social activity of youth, the level of youth`s crime.
http://dx.doi.org/10.15405/epsbs.2016.02.29 

No: 30
Title: Russian National Social Security System as the Condition of Pensioners’ Well-Being
Pages 215-226
Author(s): S.L. Eremina*, Fu Sun, O.V.Kudelina, F.G. Babaeva
Open Access

Full Text 30
Abstract
Pensioners’ well-being depends on many factors. It can be provided with the state, family, and pensioners themselves. It can be tangible and intangible. This research is limited with the following frames: only material well-being, only governmental support, 8 federal districts of the Russian Federation, the exploration period is 6 years: 2006-2011. The evaluation of 6 activities by MinMax Method, including three cash ones and three "non-cash" ones, allowed to prove empirically the hypothesis that social support of pensioners living in various federal districts of the Russian Federation is significantly different. Leveling out of these differences should be a crucial way to perfect/improve pensioners’ social support.
http://dx.doi.org/10.15405/epsbs.2016.02.30 

No: 31
Title: Well-being of Pensioners. A Subjective Assessment of the Life`s Quality (By the Example of China and Russia)
Pages 227-235
Author(s): S.L. Eremina*, Fu Sun, O.V. Kudelina, K.S. Velichko
Open Access

Full Text 31
Abstract
The well-being of pensioners depends on not only objective factors, but also subjective. Subjective assessment of the life`s quality occupies an irreplaceable position in the welfare of pensioners. This study is limited by the following restrictions: results of the survey (80 profiles in Russia, 154 questionnaires in China): 18 questions for both objective and subjective assessments; deviation of the quality of life of pensioners in Russia and China; recommendations for improving pension policy (from the standpoint of the interests of the person and the state).We proved hypothesis that, despite the significant differences assessment of the life`s quality and welfare of older persons in China and Russia, subjective assessment is important. A key way of the well-being of older persons is a union of state support, personal and corporate resources.
http://dx.doi.org/10.15405/epsbs.2016.02.31 

No: 32
Title: The Quality of Education as a Factor of Social Well-Being: the Transdisciplinary Approach to Education
Pages 236-244
Author(s): Irina V. Brylina*, Ulia A. Nikitina, Vladimir A. Ponomarev
Open Access

Full Text 32
Abstract
The problem of the individual's well-being mostly depends on the social well-being, which is the essential multi-factorial phenomenon. The social well-being depends on material resources, political and legal freedom, moral and religious values, accessibility and quality of education, and many other factors. This article is devoted to analysis of the quality of education which is an important factor of social well-being. The comparative analysis of disciplinary, interdisciplinary and transdisciplinary approaches to education is presented in the article. The advantages of transdisciplinarity of modern education as the basis of holistic (evolutionarily-synergistic) world outlook  are evaluated and proved. The role of interdisciplinary synthesis of knowledge for the humanization of society and overcoming the alienation of cultures is released. The potential of transdisciplinary approach to university education is also released. The specificity of a new type of education in the context of the imperatives of the epoch and new social practices is pointed. The thesis that the holistic trend provides the integrity which appears due to transdisciplinary accomodation is proved. According to the article it’s possible to conclude that the high quality level of education in the modern world can be based on the transdisciplinary approach to education, on the holistic world outlook.
http://dx.doi.org/10.15405/epsbs.2016.02.32 

No: 33
Title: The Role of Education in Person’s Life-long Goals Achieving
Pages 245-251
Author(s): Elena Rogotneva*, Olga Demidova
Open Access

Full Text 33
Abstract
Since Francis Bacon coined the phrase "knowledge is power" in 1597, we have become acquainted with the concept. Knowledge is power is particularly true in the postindustrial society. Such a phenomenon as "high-tech" eliminates the distinction between scientific laboratory and manufacture. Nowadays, to be powerful means not only to be intelligent but also to be successful. Education systems are thus supposed to provide a person with knowledge that helps him to succeed. We think it will be productive to identify the boundaries of education systems that restrict their effectiveness. The information-synergetic approach enabled us to assess the effectiveness of the education systems.
http://dx.doi.org/10.15405/epsbs.2016.02.33 

No: 34
Title: Modelling of Adaptation Strategies for Different Entities
Pages 252-258
Author(s): Berestneva O.G., Marukhina O.V., Ivankina L.I.*, Shukharev S.O.
Open Access

Full Text 34
Abstract
Traditional methods for studying human adaptation characteristics allow us to estimate the dynamics of the individual parameters of the body and under the influence of a large number of unaccounted factors that give reliable results only if significant gross abnormalities. For quantitative characteristics of the adaptation process in the paper considers the entropy indicators of biosystems that allow to estimate not the absolute values ​​of the physiological (or any other) characteristics of the condition of the body, and the tendency of their changes under the influence of external factors or conditions. The authors consider the possibility of applying this approach to the studies of the students' adaptation to training in high school. In this paper also we attempt to build models of adaptive processes stakeholders.
http://dx.doi.org/10.15405/epsbs.2016.02.34 

No: 35
Title: Composite Indices as International Approaches to Elderly Population Well-being Evaluation: Evidence from Russia
Pages 259-269
Author(s): Irina Pavlova*, Ilya Gumennikov, Evgeny Monastyrny
Open Access

Full Text 35
Abstract
Population ageing is a natural process with irreversible consequences. Therefore, it has become an important agenda for economic and social policy. It requires the development and practical implementation of new tools for the integrated assessment of the main aspects of the elderly generation economic and social well-being. We account for over 50 years of active academic research work in the area of ​​enhanced elderly population’s well-being assessment as a complex socio-economic phenomenon. The phenomenon may comprise a number of components for evaluation on the basis of both quantitative objective criteria and qualitative subjective criteria. The paper addresses the question of using composite indices such as the AgeWatch Index and the Active Ageing Index for assessing the well-being of the elderly generation in the Russian Federation. The authors also debate the issue of the availability and comparability of the existing data for the Active Ageing Index calculation for Russia. The scope of the analysis falls within national Russian statistical databases in order to determine the possibility of the correct choice of relevant indicators from the sources available for the AAI calculation according to its original methodology.
http://dx.doi.org/10.15405/epsbs.2016.02.35 

No: 36
Title: Personal Sales Focused on Improving the Psychological Wellbeing of Customers in the Context of Relationship Marketing
Pages 270-278
Author(s): Elena S. Kiseleva*, Vasily V. Yeryomin,Tatyana V. Filippovaa, ElenaV.Yakimenko
Open Access

Full Text 36
Abstract
The article focuses on theoretical principles of the organization of personal sales and marketing relationship. The definition of relationship marketing based on the identified priority position of relationship marketing is given. A new group of stakeholders-“needy” with which the company must build and develop relationships to solve social problemsis indicated. The principles of the concept of relationship marketing are clarified and developed. Considering the change of marketing paradigms and relevance of relationship marketing a new element of the marketing mix –“psychological approach” is provided. Application of psychological approach will allow employees of any company to understand and meet the real needs of customers’ better. The importance of the application of psychological theories in marketing proved. The role of personal sales significantly increased in the medium of relationship marketing is concluded. The notion of personal sales emphasizing the importance of knowing the psychology of customers, the ability to demonstrate significant competence and knowledge of modern technologies of sales by private agents is explained.Thepurpose of personal sales in the modern society is designed, which is predominantly expressed in the construction, maintenance and development of privileged relations with customers. A new stage of personal sales – “gaining knowledge” is suggested. The principles of personal sales, corresponding to the components of psychological wellbeing are discussed.
http://dx.doi.org/10.15405/epsbs.2016.02.36 

No: 37
Title: University as a Sociocultural Phenomenon: the Past and the Present
Pages 279-284
Author(s): Natalia M. Pankova, Natalia N. Kabanova*, Anna A. Kornienko, Vladimir A. Ponomarev
Open Access

Full Text 37
Abstract
We carried out the review of the main educational strategies which present the basis of university education in antiquity, in the medieval period and at present. The educational model created during the antique period was based on ideals of beauty and harmony, that assumed an equivalence of spiritual and corporal in personality formation as it is demanded by the nature. In philosophy of education in the medieval period there was an idea of person's transformation through education and belief by means of classical literature which was considered as a timeless knowledge source. The university was thought of as educational institution where it is possible to approach to universal knowledge. We consider that in modern society its development has transitive nature. The foundation of the educational process is not the universal knowledge, but the skill to find bearings in fast-changing knowledge stream, to adapt and find opportunities for self-fulfillment under the conditions of continuous change. In the single information and educational space it became possible to make educational process continuous as a condition of person's improvement. We conceive the idea of continuous or lifelong learning as the necessary and natural process acting as a precondition of forming integral personality and social wellbeing.
http://dx.doi.org/10.15405/epsbs.2016.02.37 

No: 38
Title: The Social Responsibility of Business and Food Security Assurance in Russia
Pages 285-294
Author(s): Irina Petinenko*, Natalia Redchikova, Natalia Veretennikova, Stepan Levin
Open Access

Full Text 38
Abstract
In the present paper, the authors consider food security as a complex process of interaction between a number of actors, i.e. food consumers, agro-industrial producers, the state, and other actors. Under present-day conditions, world practice indicates that ensuring food security primarily relies on an innovative agribusiness model through the organization of value creation chains. The authors point to the fact that the Russian economy tends to exhibit a complicated and contradictory process of creating value chains that enable the establishment of socially responsible partnership business relations in the food production process offering ethical food prices to Russian consumers.
http://dx.doi.org/10.15405/epsbs.2016.02.38 

No: 39
Title: Well-being and Management of Employee Incentives
Pages 295-301
Author(s): Evgeniya Kaz*
Open Access

Full Text 39
Abstract
The paper discusses the mechanisms that affect the increasing of subjective well-being and the loyalty of the staff to enhance the quality of planning and bank employee productivity. For this purpose, a comparative study of two large banks was conducted on the basis of content analysis. It revealed poor attitude of the customers of one of the bank (that was surveyed) to the quality of banking services due to low staff loyalty. The methodical approach, encouraging loyalty and increasing the effectiveness of the activities of the bank employees, was proposed. The studies were conducted among employees of one of the higher educational establishments of Tomsk, personnel of which use the services of the bank widely. This research defined the dependence between the proportion of the staff who are loyal to different products of one of the analyzed banks, and the data on their average age, gender, as well as the average level of qualification. The article presents one of the mathematical models that reflects this dependence. It allowed us to make the forecast calculations. During the study some other mathematical models were built up. These models reflect the dependence of the university staff’s loyalty to the banking products on a number of parameters. The results of these calculations will provide the development reasonable bank plans for selling products and services, and to improve the system of motivation of the bank employees. This will lead to the growth of subjective perceived well-being level. It will also cause the increasing of work effectiveness.
http://dx.doi.org/10.15405/epsbs.2016.02.39 

No: 40
Title: Ethnic tolerance among students
Pages 302-308
Author(s): Tatyana V. Vorobyova, Larisa G. Poleshchuk*
Open Access

Full Text 40
Abstract
The article examines formation of ethnic tolerance among university students. In a multinational state university environment is a zone of intense inter-ethnic contacts. Students are an active part of the society that affects the future of Russia as a multinational state. In universities representatives of various ethnic groups meet for the first time ever, different worldviews and culture systems come into contact. As a result of these contacts, stereotypes of interethnic perception and behavior are consolidated, which many students will carry through their lives. In Yurga Institute of Technology the problem of interethnic relations has arisen since 2008, when students of the Altai Republic, the Republic of Kazakhstan were admitted. Thus, in addition to representatives of Tatar, Russian, Armenian, German nationalities, representatives of Kazakh and Altai nationalities have being trained in YTI. Due to extension of ethnic composition, the paper attempts to analyze existing measures on formation of interethnic communication culture in YTI TPU, propose a strategy for further action to the stated problem. The results of the research on ethnic tolerance among students are available.
http://dx.doi.org/10.15405/epsbs.2016.02.40 

No: 41
Title: Well-being and the Role of Working-Environment Factor: Research and Assessment
Pages 309-315
Author(s): Mikhail Kaz, Anastasiya Kuchkartaeva*
Open Access

Full Text 41
Abstract
Orientation research on the study of the strengths of the person, as opposed to traditional studies, paying more attention to weaknesses personality, contributed to the formation and expansion of scientific interest in the issues of human well-being in the workplace and in everyday life. This article discusses the concept of «subjective well-being», the concept of «job satisfaction». The method for the determination of industrial environmental factors that have a positive or negative impact on the well-being in the workplace, based on the principles of cognitive approach has been proposed. The article shows that testing of this methodology in the survey of employees of several enterprises (definition of personal constructs workers, and data processing methods of factor analysis) reveals the mental structures. They are formed in the minds of workers under the influence of external stimuli (reconstruct their perceptions of reality). The study confirmed the sensitivity of the technique to a system of subjective perceptions of the individual. The article proposes a new direction of research, by the term "world of work". The article discusses the distinction between traditional definitions of research in the field of employment and the concept of the "world of work".
http://dx.doi.org/10.15405/epsbs.2016.02.41 

No: 42
Title: Developed Programs of Research into Corporate Social Responsibility in Relation to Older Adults (the Case of Petroleum Companies)
Pages 316-322
Author(s): N.N. Goriunova*, V.V. Guzyr, A. Ogunlana
Open Access

Full Text 42
Abstract
Evaluation of corporate social responsibility in relation to older adults, due to its weak theoretical elaboration, demands course for research. In this paper the authors develop a research program: the factors of well-being of older adults, which may affect the company; develop analytical procedure and indicator’s system to measure the social responsibility of business. Calculation of some indicators of corporate responsibility on the example of the companies Rosneft (Russia) and Shell (Nigeria) was made.
http://dx.doi.org/10.15405/epsbs.2016.02.42 

No: 43
Title: Information Technologies in Ensuring Continuous Wellbeing of the Person
Pages 323-336
Author(s): Gasanov E.A., Gasanova N.V.*, Zhavoronok A.V.
Open Access

Full Text 43
Abstract
Formation of continuous wellbeing of the person in the Russian economy can be a real prospect in case innovative technologies will be required by all economic and social entities. The accelerated development of information technologies should be based on a progressive regulatory and technical base which contains leading standards, rules, regulations for product testing and its certification, warranty, insurance conditions and standards for the protection of intellectual property and information support of products and services. Socialization of technologies promotes growth of social and emotional wellbeing.
http://dx.doi.org/10.15405/epsbs.2016.02.43 

No: 44
Title: Socialization of Technologies and Network-Based Welfare of Older Adults in Russia
Pages 337-345
Author(s): Gasanov M.A.*,Ermushko Zh.A., Zhavoronok A.V.
Open Access

Full Text 44
Abstract
Socialization of technologies the least studied area of interdisciplinary scientific knowledge. Authors investigate a scientific problem of information-technological revolution's interrelation and social structure of the Russian society. Impact of cardinal demographic shifts on dynamics and structure of continuous well-being is revealed, the new structure of needs of elderly people is classified. New interpretation of the emotional status and network-based welfare of the person in the Russian society as an assessment of personification of psychological perception of reality and synergetic effect from socialization through network technologies is offered. Need of integration of elderly people into Internet space for the purpose of expansion of social opportunities limits of self-identification and realization of many-sided segments of human potential is proved.
http://dx.doi.org/10.15405/epsbs.2016.02.44 

No: 45
Title: Developing a Model for Machine Building Companies to Be Restructured in Russian Mono Company Towns as a Factor and a Condition of Well-Being
Pages 346-351
Author(s): V. А. Shabashev, V.А. Triphonov*, I. V. Dobrycheva
Open Access

Full Text 45
Abstract
The model for restructuring machine building enterprises has been developed as to improve economic viability of mono company towns located around machine building enterprises. The paper includes the case study covering the experiences and results of its implementation with a certain mono company town in Russia.
http://dx.doi.org/10.15405/epsbs.2016.02.45 

No: 46
Title: Social Entrepreneurship: Metaphysics of Entrepreneurship in Practice
Pages 352-365
Author(s): A. A. Baryshev, G.A. Barysheva*
Open Access

Full Text 46
Abstract
Contemporary capitalism is in such a condition that the recent objectives of enterprises’ actions neither ensure that the owners of enterprises have any mode of justification nor guarantee legitimization by civil communities, which leads to destructive environmental and social implications. Making a profit at the expense of social and natural costs gets society in deadlock. Changing the vector of development depends on the interconnection of the social and the economic at the present-day life. In this paper we intend to propose a broad explanatory scheme of the evolution of the social throughout the known human history with regard to the present-day situation of blurring the mode of realization of social goals through achieving economic ones. This scheme is to pay great attention to the changes in social life fundamentals for the purpose of revealing the dialectics of the social and the economic within entrepreneurial activities in the phase-in development of knowledge society. The prototype of the new configuration of the social and the economic is the existing model of the social entrepreneurship. The model that harnesses the social and the economic in a new manner has appeared and has been tested in the non-turbulent niche of social entrepreneurship in the form of activity driven by humanistic values rather than merely economic ones. This makes it possible to create conditions, similar to laboratory ones, for earning a private profit by means of solving public problems.
http://dx.doi.org/10.15405/epsbs.2016.02.46 

No: 47
Title: The Optimum Ratio of Risk and Return Accrued Pension Funds as a Factor of Influence on the Well-Being of the Older Generation
Pages 366-374
Author(s): Y. Aksenova*, G. Barysheva
Open Access

Full Text 47
Abstract
The well-being of the older generation from the perspective of optimal using of pension savings is considered. According to the laws opportunities for investment securities in a simple and portfolio expansion are defined. Four types of securities, which theoretically can be invested pension savings, are analyzed. Diversified portfolios with different levels of risk are composed. The curve of return and risk of different possible investment portfolios is simulated. The fact of the possibility of obtaining a higher level of profitability while maintaining a constant risk is confirmed.
http://dx.doi.org/10.15405/epsbs.2016.02.47 

No: 48
Title: What is Well-Being In The Modern Society: Objective View
Pages 375-384
Author(s): Elena Alatartseva* , Galina Barysheva
Open Access

Full Text 48
Abstract
The topic of the well-being of human and society has always interested the great thinkers of the humankind. However, conceptually, as a problem of the state and public, this topic fully emerged only in the aftermath of the Second World War in the past century, and it became especially topical in the mid-60s, when a special organization was founded on the basis of the United Nations Organization, the United Nations Development Programme (UNDP, 1965).Well-being became a popular topic for various socio-political, socio-economic, cultural, and historical theoretical research and applied programmes. However, there is no unanimously agreed definition of this category or a unanimously agreed approach to its research and evaluation of its value and importance to the human and the society. The present article continues a cycle of the author's articles devoted to the research of human well-being in nowadays conditions. It looks into the basic concepts, conceptual grounds, and contradictions shaping the key aspects of this broad topic, as well as the fundamental causes and possible methodological misconceptions influencing both their development and the attitude to them of a human, society, state. The article provides extensive statistical data which illustrate the enormous, egregious ill-being of a large part of human society in the modern world. Also, in the article we have undertaken an attempt to define well-being as a multiple-aspect concept and presented a detailed analysis of fundamental causes of the modern ill-being on a massive scale.
http://dx.doi.org/10.15405/epsbs.2016.02.48 

No: 49
Title: Financial Wellbeing as a Type of Human Wellbeing: Theoretical Review
Pages 385-392
Author(s): Anatoliy A. Zemtsov, Tatiana Yu. Osipova*
Open Access

Full Text 49
Abstract
The article analyzes the term structure of the “wellbeing” concept and describes the various approaches to its definition (theoretical, statistical). Special attention is paid to the concept of financial wellbeing, the factors affecting it and its defining. The authors introduce quantitative indicators, which have a framework nature and starting with them we can speak about financial wellbeing of typical households: minimum consumer budgets that allow householders to live, to develop and to achieve their goals. This research integrates two conceptions in a model of personal well-being: theory of subjective wellbeing of theory of different forms of the capital. Personal well-being consists of physical, psychological (including emotional and mental), social and financial wellbeing. All components of wellbeing are connected with forms of capital, which belong to a person (physical health, capital, social and financial capital). Financial wellbeing defines by financial behavior and income flow generated by basic asset. Financial behavior is an outcome of financial literacy and knowledge, financial attitudes and financial management paper.
http://dx.doi.org/10.15405/epsbs.2016.02.49 

No: 50
Title: The profile of older generation in Russia: evidence from the Tomsk region
Pages 393-399
Author(s): Irina Pavlova*, Ilya Gumennikov, Evgeny Monastyrny
Open Access

Full Text 50
Abstract
This research paper analyzes the existing forms of statistical surveys and indicators in Russia which could be associated with estimating the objective component of well-being of the elderly population. Also, it focused on identifying the possible statistics time depth for indicators evaluation in the study area. The article determines the scope of objective indicators in the Russian statistics and draws a profile on older people’s quality of life in the Tomsk region for the period 2011-2014 on the bases of regional statistical data.
http://dx.doi.org/10.15405/epsbs.2016.02.50 

No: 51
Title: Predictors of Life Satisfaction Among Older Adults in Siberia
Pages 400-407
Author(s): Daniele Didino*, Elena A. Frolova, Ekaterina A. Taran, Kristina Gorodetski
Open Access

Full Text 51
Abstract
Life satisfaction is one of the constructs that constitute subjective well-being and thus represents an important measure in evaluating the quality of life in older adults. The goal of this study was to identify which predictors were more strongly associated with life satisfaction in a community of older adults living in Tomsk (Siberia, Russia). We analysed the preliminary data from the Monitoring Wellbeing in Older Adults Survey conducted in 2014. A subset of items corresponding to socio-demographic, physical and psychological health, social support, social interaction, and independence aspects were extracted and included in the analysis. Two hundred eighty-four respondents (212 female, age range: 52-91) participated in the study. In this sample, 68% of the respondents reported to be satisfied with their life. Logistic regression analysis showed that having a higher income level, a well-equipped house, and a lower level of anxiety and loneliness are associated with an increase in life satisfaction in older adults. These results suggest that both material aspects and psychological health could play an important role in determining the quality of life of older adults. This study provides helpful clues about which factors should be more deeply investigated in the future development of the survey.
http://dx.doi.org/10.15405/epsbs.2016.02.51 

No: 52
Title: Complicated Adaptive Systems as a Way to Improve Higher Education
Pages 408-414
Author(s): Olga Korneva*,Vladimir Kazakov, Anna Ustuizhanina,Oksana Efremova
Open Access

Full Text 52
Abstract
The aspiration to constant economic wellbeing and intensive transformation of the scientific world detects a problem of adaptation in high professional education (HPE). The HPE system built in the socio-economic structure reacts with a delay to changes in the environment. In the article we claim that HPE systems have features of bio-systems: self-preservation and adequate response to external stimuli. It is supposed that this delay can be overcome if we insert into the system the elements which can improve its adaptability. As the quantitative evaluation of the system gives no grounds to the model construction, our study offers a new concept of high professional education model building. To make a diagnostics of the HPE system and to create a model of HPE adaptation to the environmental challenges we use the method of fuzzy logics, comprising a base of rules and membership functions. The proposed algorithm of fuzzy output is based on the expert assessment data of the Russian Association of Engineering Universities received during the accreditation of engineering specialties in 10 universities of Russia.
http://dx.doi.org/10.15405/epsbs.2016.02.52 

No: 53
Title: Purchases and Wellbeing of Older and Younger Adults in Tomsk
Pages 415-423
Author(s): Elmira Kashapova*, Marina Ryzhkova, Nalatia Gustap, Svetlana Nikitina
Open Access

Full Text 53
Abstract
The present study assesses the wellbeing potential of material and experiential purchases among a group of Tomsk consumers. Four hypotheses are tested. 1) “Consumer preferences differ by age, gender, income level, education” turns to be confirmed; 2) “Purchases of gifts make people more happy than buying for themselves” demonstrated not very stable and weak correlation; 3) “Money spent on material purchases are perceived as a better decision than spent on experience” shows not very strong and statistically not significant correlation. 4) “Experiential purchases lead to more happiness” had no evidence to be proved. Further research is needed to investigate the phenomena more accurately.
http://dx.doi.org/10.15405/epsbs.2016.02.53

No: 54
Title: The Foundations of Human Pro-Social Behaviour: Some Economic Aspects
Pages 424-431
Author(s): Elena A. Frolova*, Veronika A. Malanina
Open Access

Full Text 54
Abstract
Pro-social behaviour has an economic foundation. Income rate, social discount rates, incentives and welfare motives force agents to act pro-socially. Pro-social behaviour is realized through the institution of social responsibility, which includes non-market coordination mechanism, altruism, social capital and trust. The nature of the institute of social responsibility and its components are described in the first part of the paper. The second part describes the conditions that promote pro-social behaviour and reflect the main features of the institute of social responsibility. In the third part we tested the hypothesis of the second part on the basis of a comparative analysis of pro-social behaviour in Russia and OECD countries. In the fourth part we summed up the conclusions of the study. The study found a direct connection between the pro-social behaviour, the level of trust, volunteer and charitable activities. For empirical testing of theoretical hypotheses we use sociological surveys data of WVS (2010-2014), ESS (2012). In this paper we evaluated the pro-social behaviour in Russia in comparison with OECD countries. We used the following indicators: positive expectations for the future, trust, participation in volunteer activities and charity. We found that pro-social activity is poorly implemented in Russia. The low level of per capita income, low level of interpersonal trust, weak development of volunteer and charitable activities and pessimistic expectations of the future - these are the key factors that reduce pro-social activity in Russia.
http://dx.doi.org/10.15405/epsbs.2016.02.54 

No: 55
Title: The Influence of Socio-psychology Model of Well-being for Multicultural Environment in the Russian Higher Education system
Pages 432-439
Author(s): Nataliya Pogukaeva*, Hatem Hasanin
Open Access

Full Text 55
Abstract
The article discusses the development of a multicultural environment as a factor of improving the well-being context and competitiveness of the higher education system. We believe that the scale of what is happening today in the world at different levels leads to a substantial change in national structure of Russia. Given an extensive review of the Russian and foreign literature on multiculturalism. The concept of Interculturalism, Polyculturalism and multiculturalism was reviewed. We also argue that the formation of the elite and the content of the state national policy are interrelated. We believe that, it is the level of higher education institutions, the results of their research and technology development activities, determines not only their place in the international rankings, but also the dynamics of economic and innovative development of individual territories and entire countries. The process of forming new paradigm to develop the role of higher education system, there are many factors effect on this process especially in some countries like Russia and Belarus.
http://dx.doi.org/10.15405/epsbs.2016.02.55 

No: 56
Title: Analyzing living conditions of Tomsk physicists’ scientific community in the period of social and economic upheaval (1930 - 1945)
Pages 440-447
Author(s): Alexander N. Sorokin*
Open Access

Full Text 56
Abstract
The article presents the reconstruction of living conditions of Tomsk physicists’ scientific community in the period of social and economic upheaval (1930 - 1945). The reconstruction is based on published and unpublished sources. The author analyses the formation and development stages of the named community, give the characteristics of Tomsk physicists’ living conditions. The author draws the conclusion that the severe conditions which Tomsk physicists’ scientific community lived in did not cause deceleration in development of the scientific community and the studies conducted. The scientists made strenuous efforts to carry out their tremendous research which resulted in crucial practical and fundamental outcome.  The article is intended for those who are interested in the Russian history, the history of Great Patriotic War, the history of higher education and science and the Soviet period of Russian history.
http://dx.doi.org/10.15405/epsbs.2016.02.56

No: 57
Title: Well-Being Indices Comparative Analysis: Russia And Foreign Countries
Pages 448-455
Author(s): L.Yu. Spitsina*, V.V. Spitsin, A.A. Shashkova
Open Access

Full Text 57
Abstract
Using the OECD’s data, we study well-being indices comparison main areas for Russia and economically developed countries. The tendency of unleading countries to find mechanisms of economic growth by the welfare various aspects impact is noted. We used the method of complex efficiency estimation to solve the problem of economic well-being analysis. We assessed the effectiveness and optimality of economic well-being of the population. The effectiveness assessment of economic well-being in Russia revealed a significant gap from foreign countries by most indices. The optimality assessment of economic well-being did not reveal any major differences in values between men and women both in Russia and in foreign countries, but allowed to establish a greater gap between the values of indicators of leading and lagging groups in Russia than in other countries. Indicators ratio of lagging groups in Russia with foreign countries was worse than the ratio of indicators at the entire population level. The results of the economic well-being analysis are advisable to consider in the process of state regulation in Russia. State support of social services should be a priority of social and economic policy on the federal and regional authorities. Our analysis justifies the recommendation to reduce the gap between rich and poor groups of Russia's population by using various regulatory tools, including a progressive scale for a number of taxes.
http://dx.doi.org/10.15405/epsbs.2016.02.57 

No: 58
Title: The Problem of Older People Welfare from the Value Approach Perspective
Pages 456-460
Author(s): Lubov Ivankina*, Ekaterina Anikina
Open Access

Full Text 58
Abstract
The paper presents the situation in the modern society, which realizes the key value and strategy concerning old age – ageing in society, where the idea about opportunities and potential of a certain stage of life changes. It is proved that the dominating attitude to old age, being fixed in definite manifestations – from public opinion, social stereotypes to the political decision made, acts as a factor stimulating life satisfaction in general. The purpose of research is to change modern people’s attitude to the old age value.  To study the problem the research applied explication method with the help of which the main research notions – hermeneutical approach, comparative analysis method – were specified. The research resulted in the analysis of the theoretical construct of the concepts of old age and ageing, approval of the fact that old age concept fastens in public opinion the stereotypes about social expectations, having prescriptive character at the process of choosing some actions by an old person.
http://dx.doi.org/10.15405/epsbs.2016.02.58 

No: 59
Title: The Influence of Financial Resources on Later Live
Pages 461-465
Author(s): Ekaterina Taran, Ekaterina Anikina*, Lubov Ivankina
Open Access

Full Text 59
Abstract
Today there is a growing trend of aging population in the whole world, which occurs due to the reduction of fertility in developed countries and to increase life expectancy. By 2050 more than a quarter of the world population will be aging people. Therefore, this research is devoted to discussion of topical issues relating to such an important challenge as the influence of financial resources on our later live. There are a lot of different indicators that show economic wellbeing of old adults. But the studies often do not allow comparing the Russian data and results with data and results from other countries because of the great differences in methodology. It was found, that physical, psychological, and material wellbeing in old age depend more on how we use our financial resources in the prime of our life.
http://dx.doi.org/10.15405/epsbs.2016.02.59 

No: 60
Title: The Concentration of Capital as a Reason for the Accelerated Development of the Economic System
Pages 466-475
Author(s): Eugene Titenko*, Olga Korneva
Open Access

Full Text 60
Abstract
Recently, much attention is paid to the relationship of accelerated development of the economy and the growth of the welfare society, assessment and factors influencing its development. Concentration of resources and capital is the starting point of accelerated economic development. At the same time the dominance of any form of capital available. The successful combination of the names of all forms of capital leads to the emergence of innovation, which in turn contribute to the development of not only the production sector, but also the economic system as a whole at a faster pace. This increases the quality of life and increasing well-being of the population.
http://dx.doi.org/10.15405/epsbs.2016.02.60 

No: 61
Title: Educational Cluster as a Promising Form of Diversification of the Regional High Schools in Modern Conditions
Pages 477-482
Author(s): Ludmila G. Zelenaya*, Antonina N. Utkina
Open Access

Full Text 61
Abstract
Relevance of the work is due to the intensive development of diversification of modern higher education and the need for understanding of these processes from a regional perspective. Improving the system of higher education today is associated with the emergence and development of new trends in educational development, including an important place diversification. Diversification of higher education will provide a new vector of development of the system itself: its flexibility, availability, ability to respond to any changes in labor market conditions, etc. One of the promising areas of diversification of higher education is to create conditions for the networking of multi-level educational institutions in modern conditions can not only function, but also to develop productive educational organizations. The organizations, together in educational clusters, become a "growth points", which are starting to join and other organizations, resulting in a synergistic effect. Such a Union will give an impetus to development in the first place, throughout higher education in the region. The main market is the mechanism of the interaction of organizations located in the same area, and eventually networking organizations, geographically located far from each other.
http://dx.doi.org/10.15405/epsbs.2016.02.61 

No: 62
Title: Correlation between Happy Planet Index with Education on the Example of Russia and Austria
Pages 483-485
Author(s): Vadim Kats*, Evgeniia Marenkova
Open Access

Full Text 62
Abstract
In this article we will focus on the indicators, which in our view the government should level the quality of welfare of the population. Such a future indicator is the Happy Planet Index (HPI). We have previously reviewed his history, compared the Happy Planet Index of Russia among other countries, have evaluated the factors that are expected the Index to Tomsk. We also discussed the paradox of HPI in Russia, saying that when the world crisis, the Index falls, while in Russia it grows. Now, we decided to consider the Happy Planet Index of Russia with a country that has made a breakthrough in the overall ranking. This country was Austria: in a very short period, she changed her position with 30 seats. After analyzing the policy of this country, we came to the conclusion that in this period the country much attention was given to educational programs. On that basis, we suggested the hypothesis that if the state would work to level of education in the country, then the population will be happier. To evaluate this hypothesis, we used econometric methods by building a regression model for each country. Identified factors and gave them a description.
http://dx.doi.org/10.15405/epsbs.2016.02.62 

No: 63
Title: The Care of Elderly People in Vietnam
Pages 486-502
Author(s): Tran Thi Bich Ngoc, Galina A. Barysheva, Lyubov S. Shpekht*
Open Access

Full Text 63
Abstract
The population ageing as an unprecedented phenomenon in the history of the humanity was considered. It is slow, but persistent and, according to the opinion of the experts, it is irreversible, at least for the next hundred years. Population ageing has a profound impact on economic growth, investment and labor market, the welfare of every citizen of any country. Changes in the structure of the population in terms of aging concerns every person, society, country and the international community. The increase in the number of elderly people determines the necessity of working out new strategies for the stable development of each country in the world. Vietnam is no exception in this case. Population ageing is a contemporary challenge for the worldwide society. It requires the development of the effective strategic and tactic decisions and new systems of care for elder people, aimed at transformation of the population ageing challenges into opportunities, which provide people’s welfare. The main aim of the study is to determine the ways of perfection of the care system of the Vietnamese older people. The methods: system analysis of statistic data about the demographic structure of the Vietnamese population and the morbidity structure of the Vietnamese seniors; situation analyses. The results: specific features and conditions of the system of care of elderly people in Vietnam are studied. The analysis of the main factors that affect the system of care of the older people is conducted. The conclusions and proposals to enhance the system of care of the older people are drawn.
http://dx.doi.org/10.15405/epsbs.2016.02.63 

No: 64
Title: The Study of Continuous Prosperity Problems Based on the Assessment of the Needs of Region's Economy in the Labour Force: According to Panel Surveys of Khabarovsk Krai Employers
Pages 503-513
Author(s): M. Razumovskaya, Zh.A. Ermushko*
Open Access

Full Text 64
Abstract
The important issue of continuous prosperity identified as the assessment of the needs of economic entities in hired labor is examined in presented article. The subject of study is the combination of economic entities carrying out economic activity on the territory of Khabarovsk Krai. Authors consider that volumetric and structural characteristics of the needs correspond to the employer’s need to have the necessary labour potential. In this case the need in the labour potential is specified by an organization's management as to the expected number of workers to a particular period of time. Authors received the assessment formulated by the employers in 2008 and 2013 according to the survey method on standard procedure. Specially designed questionnaire is used as an instrument of the survey. While composing there was an attempt made not to rely on the provisions of neoclassical theory, but on the political economy of the Austrian school of K. Menger, E. Böhm von Bawerk, F. Wieser. Employers’ assessments that gave on opportunity not to rely on past trends, but on data about the excess and shortage of workers in certain categories in the future was transformed into a source of information for needs modeling of organizations in hired labour. Data on the subjective intentions of employers was summarized in the form of statistical models: by groups of economic activities and in the context of individual categories of employees. The result was presented in a medium-term forecast of use of labour resources. According to the 2013 survey it points to a continuation of the existing negative trens in the continuous prosperity of people employed in the economy.
http://dx.doi.org/10.15405/epsbs.2016.02.64 

No: 65
Title: The System of Well-being Indicators in the Russian Arctic Regions
Pages 514-521
Author(s): Dmitry Rudenko*, Nikolay Didenko
Open Access

Full Text 65
Abstract
Our paper is the interpretation of the indicators of Arctic Human Development Report taking into account the availability of data in the Russian statistics. We first review theoretical concepts of well-being and quality-of-life with circumpolar-specific frameworks. We then discuss the conceptual basis for human capabilities approach expanding the category of human potential for the Arctic regions. Having analyzed the up-to-date systems of well-being indicators we conclude that the social and demographic sphere of the Arctic regions may be described by a set of indicators covering different aspects of quality-of-life: demography, health, social security, education, culture, leisure, and so on. The system of social and demographic indicators of Arctic regions is finally proposed. All presented indicators of human well-being fall within six domains of health, education, material well-being, cultural vitality, fate control and natural resource and environmental sustainability. The problems of municipal statistics in Russia are also discussed.
http://dx.doi.org/10.15405/epsbs.2016.02.65